TOAST WITH CARLOS

Carlos Ruiz

“I turn tequila and spirits into experiences worth remembering.”

Through guided tastings, cocktail experiences, and engaging events, I bring expertise, energy, and a genuine passion for bringing people together.

Carlos Ruiz, Tucson's Certified Tequila Ambassador.

Tucson Tequila Tasting and Cocktail Experiences

with Carlos Ruiz

Bring your event to life with an engaging tequila and cocktail experience led by Carlos Ruiz. Through guided tastings, storytelling, and expert presentation, your guests can explore different tequila styles, discover the craft behind each pour, and gain a deeper appreciation for Mexico’s and Southern Arizona’s rich tequila and agave culture.

Group of people socializing outdoors near a table with wooden objects and bottles, with a modern beige building in the background.

How it works

01 — Choose Your Experience

Tell us about your event and choose the tasting, educational presentation, cocktail class, or customized experience that's right for your group

02 — We Coordinate With Your Venue

Carlos works directly with your event host and venue to plan the experience. The venue or event host provides the tequila and other alcohol, while Carlos provides the education, presentation, and expertise.

03 — Carlos Brings it to Life

On the day of your event, Carlos leads your group through an engaging tasting, presentation or cocktail experience—sharing his expert knowledge of tequila, production, flavors, and cocktail techniques.

04 — Taste, Learn & Enjoy

Guests get to explore different tequilas, discover new flavors, and enjoy an interactive experience that's both educational and fun.

Group of people at a celebration wearing colorful sombreros, smiling, and interacting in a party room with tables, drinks, and decorations.

Team Building Events

Three women smiling and holding plates with a slice of orange. They are at an indoor event, with a sign reading 'Hechos en Mexico Tasting Room' visible in the background.

Tastings and Cocktail Experiences

Four colorful cocktails on a table, with a blue decorative wall in the background. The drinks vary in color and glass styles, with garnishes and decorative elements.

Restaurant Beverage Menu Consulting

Explore our Services

Let’s Work Together

With more than 27 years of experience in the bar and beverage industry, Tucson's Carlos Ruiz brings extensive knowledge and a passion for tequila and spirits to every event. A certified tequila ambassador and trained as a wine sommelier, Carlos combines professional expertise with an engaging presentation style.

From guided tastings to tequila education and cocktail experiences, Carlos creates memorable, interactive experiences that give guests the opportunity to learn, taste, and discover something new.

Contact Us

Man in a dark suit opening a bottle of Corazón Blanco tequila at an outdoor event, with a table of books, bottles, and a laptop in front, and a scenic background of trees and mountains.